Marvel’s Wolverine has been released on PlayStation 5, and the game’s final credits have confirmed the involvement of Sweet Baby Inc. personnel in several consulting and narrative-related roles. The credits list 10 people connected to the consultancy. CEO Kim Belair is credited as Story Consultant, with the others listed as narrative consultants, narrative producers, culture and narrative consultants and a studio manager.
The discovery has drawn attention across social media, where some players are discussing the size and nature of the consultancy’s involvement. Sweet Baby Inc.’s connection to the project was not entirely new, as the company had previously acknowledged working with Insomniac Games on Wolverine. However, the final credits provide a detailed list of the people and positions associated with the project.
Kim Belair Credited as Story Consultant on Wolverine
The final credits for Marvel’s Wolverine list several Sweet Baby Inc. personnel across different positions related to the game’s narrative and cultural consultation. The credits circulated after footage of the ending was posted online following the game’s September 15 release.
The credits distinguish these positions from the game’s main narrative leadership. Cosmic Book News notes that the story was led by narrative director Walt Williams, rather than Sweet Baby Inc. The consultancy’s credits therefore show that its personnel contributed in advisory and production positions, but the list itself does not establish responsibility for the game’s overall story or for individual creative decisions.
The company’s involvement had also been discussed before the game launched. Sweet Baby Inc. had previously announced its work with Insomniac Games on Marvel’s Wolverine and Marvel’s Spider-Man 2, meaning the appearance of the consultancy in the final credits confirms a relationship that had already been publicly discussed.
Why do they keep hiring Sweet Baby Inc. when they've proved time and time again that they don't know what the fuck they're doing?
— God Empress of Mankind (@nuhre_) September 15, 2026
The same sterile character writing.
The same forced dialogue.
The same corporate-approved approach to representation.
The same obsession with… https://t.co/jxQ6qputzf
The newly published credits have nevertheless renewed attention because the extent of Sweet Baby Inc.’s involvement had been a recurring subject of discussion around the game before release.
Why the Credits Don’t Show Creative Influence
The appearance of Sweet Baby Inc. in the credits has prompted a range of reactions across X, Reddit and gaming forums. Much of the discussion has focused on the number of credited personnel and the roles assigned to them, while other users have questioned whether the consultancy’s involvement should be connected to particular aspects of Wolverine’s writing, characters or presentation. Some posts have treated the credits as confirmation of earlier reports about Sweet Baby Inc.’s involvement. Others have focused on the distinction between having consultants on a project and having those consultants determine the final creative direction.
Now we know why Insomniac's Wolverine cost so much extra to make and is such a cringey mess. Sweet Baby Inc, again.
— Perma Banned ထ🔨 (@GiveMeBanHammer) September 15, 2026
These "Consultants" don't come cheap. If what was said with Gamescience and BlackMyth Wukong was any indication, it could reach to almost ten million of dollars. pic.twitter.com/ioGntiaP6x
That distinction is important because the available credit information identifies the roles performed by the consultants but does not specify which individual scenes, characters or story decisions were influenced by them. The credits also do not indicate that Sweet Baby Inc. served as the game’s primary writing team. Reactions have been mixed, with some treating the credits as confirmation of earlier reports and others distinguishing advisory involvement from creative control.
It pains me to say this because I’ve supported and hyped Wolverine since day one, but overall this game is a major disappointment. I genuinely wanted it to be a 10/10, and while there are definitely some fun moments, I don’t think it’s worth paying full price.
by u/Gaming-Academy in PlayStation_X
Other posts supplied for the story can be used to show how the credit discovery has circulated on social media rather than being presented as evidence of specific creative decisions. The credits alone cannot show what influence, if any, the consultants had on specific parts of the finished game. As of yet neither Insomniac Games nor Sweet Baby Inc. has commented on the credits.
You may also like to read – India Is The Worst Place in the World to Buy a GPU Right Now
